VIRGIN MOBILE USA 2012Â LIFESTYLE PHOTOSHOOT
Part of a larger branding effort to re-stage the Virgin Mobile brand in 2012.
Role: Creative Director
Photographer: Jason Nocito
Agency: JDK Design | Chop Shop tv
Narrative: A day in the life of a group of friends that’s enhanced by an enlightened and unique use of their Virgin Mobile phones. Moments are described through a mix of single and serial shots that tell a story. The energy is spontaneous, genuine, smart, and optimistic.
