VIRGIN MOBILE USA 2014 LIFESTYLE PHOTOSHOOT

Virgin Mobile USA | 2014 Lifestyle Photoshoot Role: Creative Direction | Photo Direction Photographer: Kathy Lo Agency: In-House Design Team Part of a larger branding effort to evolve the Virgin Mobile brand look and feel in 2014. The shoot follows a group of “young professional” friends who work and hang together at end of a work day. We capture them as they finish up a collaborative project on their mobile devices, working out of a local restaurant hangout, and organically segue into a night out together in NYC with a confident, fun and effortless attitude. Not a literal or linear story – but the feeling of stills from a documentary as the crew interacts in work and play. A variety of spontaneous moments capture the Virgin attitude, not how to use a phone! Shot with- or without devices, the key is showing optimism, connection, and a smart attitude that shines through