SONIC STORIES
Highlighting JBL brand ambassadors and how sound and music played an integral role in their
rise to fame and success.
Role: Senior Director of Brand Communications | Huemen
Agency: Huemen Design & Versus Productions
Client: JBL
THE CHALLENGE:
Create a digital and social presence for JBL focusing on the power of sound.
THE TACTICS:
Partnering with JBL ambassadors, such as Championship winner Giannis Antetokounmpo, legendary women’s basketball player Candace Parker and transcendent gamer Nadeshot, we were able to tap into their stories featuring personal sonic cues that transported them to those moments, which were then brought to life through animation.
Huemen Ideated and developed the creative concept in conjunction with Versus productions who then conducted remote talent shoots and defined the animated style of the final result.
THE RESULT
Over 5 Million engagements to date across all social channels, JBL has far exceeded their initial social engagement goals and any other social campaigns to date.
WINNER OF TWO 2022 SILVER TELLY AWARDS FOR BRANDED CONTENT
